Hong Kong Bonjour Group
Integrated New Media Marketing in Mainland China
Founder New Media opened the e-commerce market in Mainland for the Bonjour Group through a marketing strategy of merging new media and e-commerce, raised the brand awareness and product sales of the brand in the Mainland.
Merged content creation, product selling and emotional resonance in a new media marketing solution. By seizing the hot topics to create videos, H5, AR and online and offline interaction activities, pain point of the followers was hit and sales of products was boosted.
Tailor-made sales-boosting topics among social network for the official website and brick-and-mortar stores. By triggering discussion, shopping habit of the online users was nurtured, brand and customer relation was shortened, brand awareness was extended.
Collaborated with vertical media, KOL on Wechat and Weibo, significantly raising the brand awareness and product sales.